According to @pete_rizzo_ on Twitter, fast food giant Steak 'n Shake has released a new commercial prominently featuring the Bitcoin logo. This public endorsement signals a growing trend of mainstream brands embracing Bitcoin, which could increase BTC's market visibility and drive retail adoption. Traders should monitor related sentiment shifts, as heightened brand exposure often correlates with increased spot and derivatives trading volumes in the cryptocurrency market (source: @pete_rizzo_ on Twitter, May 24, 2025).